Discovering the Universe of Memories of João Carlos Abreu Life is made of memories, as evidenced by the Universe of Madeiran João Carlos Abreu. This museum is located in São Pedro, in a palace from the 19th century. It also has a beautiful garden and a friendly tea house with delicious cakes and homemade teas. It houses the memories of João Carlos Abreu, journalist, traveler, poet, writer, politician, actor, artist and also former regional director of tourism of Madeira with passage through several countries of the world. He was awarded multiple awards in the areas of tourism and culture. Events such as the Flor Festival, Wine Festival, Carnival Parade, New Year’s Festival and Atlantic Festival are part of its initiative. He has published hundreds of chronicles, two Madeira tourist guides, ten poetry books and six prose books. He is currently engaged in writing, theater, travel, painting and humanitarian causes. The variety of objects, jewels, clothing, furniture, paintings, statues and passports is breathtaking, the result of an intense, rich and challenging life, built from travel stories. …